How to Improve On-Page SEO

“How long will it take to enhance search engine ranking?” – this million-dollar question chases every business owner. But, unfortunately, there’s no magic button to press that can rank your site in the topmost position. SEO company Sydney among the top priorities of businesses to boost their sales.

However, we cannot undermine the concern of the business owners to increase their web ranking. According to a survey by Infront Webworks, the very first SERP (Search Engine Result Page) of Google receives about 95% of the web traffic.

Now, this may instantly remind you of PPC (Pay-Per-Click). Several site owners spend lots of resources on PPC to quickly occupy the top ranks. While this can definitely draw greater visibility to your site in a short span of time, the advanced users often tend to avoid the advertisement sites and prefer to check the organic results.

An interesting observation by New Media Campaigns reveals that organic SEO results are 8.5x more likely to be clicked on than the paid search results. Despite that, 87% of search engine dollars (about $10 billion) are spent on PPC and only 11% (about $1 billion) is reserved for SEO efforts. This means, the strategy that is over 5x more effective, SEO, is receiving only 1/8 of the resources spent in the market!

While PPC can boost ranking instantly, SEO helps to maintain the rank and that too, at a lower cost. This is why we strongly believe PPC has not affected the relevance of SEO.

Though we have already mentioned that there’s no magic, there are surely a few strategies that you may adopt to boost your organic ranking. One of them is to improve your on-page SEO.

# How to Improve On-Page SEO?

On-page SEO refers to the practice of optimizing web pages in order to improve the website’s search engine ranking and thereby drive organic traffic. But sometimes, SEO best practices suggested by random practitioners can be misleading. No worry. We got you covered. Our extensive guide will walk you through a few on-page SEO tricks recommended and practised by the experts at any top SEO agency that you must follow should you seek to improve your site’s visibility on Google.

1. Generate High Quality Content

Content is the heart of an on-page SEO. Google always prioritizes high-quality content. Informative and user-friendly content automatically drives more audience and thereby obtains a higher rank.

The first step to creating quality content is to choose relevant topic and keywords. The below-mentioned tips will help you to generate great content:

Keyword Optimization

With a plethora of complex algorithm, Google is consistently improving in understanding the searchers’ intent. No longer does it rely solely on popular keywords but deliver quality content that can address the users’ requirement. One of the primary objectives of Google is to enhance user experience. Old-school SEO strategies like keyword stuffing are penalized by Google’s Penguin algorithm. This is why it’s crucial to learn the ideal keyword density before writing a content.

Further, Panda algorithm evaluates a website based on the content quality and pages with high-quality content are generally rewarded with higher ranks.

Our suggestion is to conduct keyword research and incorporate long-tail keywords. These keywords are more specific and bear close proximity to the search queries. Also, ensure that the keywords occur naturally or organically into the content and don’t appear to be forced.

Add Relevant, Engaging, and High-Quality Visual Content

Visuals register more effectively in human brains. Our brain can process visuals over 60,000X times faster than a text. Further, a study by Venngage reveals that visuals can increase the desire to read a content by a whopping 80%.

While uploading any visual content, make sure to optimize them properly. For instance, compress the image without affecting its quality and ensure that it doesn’t take a long time to get loaded. While JPGs are used for high-quality images, PNGs are ideal alternatives for logos, icons, etc.

Also, use Alt tags (alternative text) so that the search engine spiders get a clue on what the picture is about. Below we will discuss in detail about images Alt-text. So keep reading.

Include convincing CTAs

Include Call to Actions (CTAs) to lead traffic to the products and offers pages. This can effectively help in driving more conversion and thereby boost ROI (Return on Investment).

Page content is central to all the on-page SEO processes. Other on-page SEO elements stem from the page content, so invest enough resources and time to develop and optimize it.

2. Site Architectural Elements

Site architectural elements indicate the constituents of your website and individual pages. How you structure the website helps Google to crawl the pages and the content.

Page URL

The page URLs should be easily comprehensible by the readers and search engine. These are also important in maintaining the site hierarchy as you create subpages, blog posts, and other types of internal pages.

In this URL, the blog is the sub-domain and “moz.com” is the domain. Check out the following tips to write SEO-friendly URLs:

Remove unnecessary or extra word
Use “https” if possible since Google uses it as a positive ranking factor.

Internal Links

Internal linking refers to the process of hyperlinking to other pages on your website. This is important for on-page SEO as internal links send traffic to other webpages on your site and intimate Google that your site is helpful and valuable. However, make sure that the links correspond to the topic of the content because stuffing irrelevant internal links will affect user experience.

As we already mentioned, enhancing user experience is a crucial concern for Google and so should be yours. Therefore, link only those pages that can truly help the readers to know more about a particular niche. Only then can you expect to drive higher traffic to those pages. If the users find the linked pages to be irrelevant, they will leave the page increasing the bounce rate. Also, it will produce a negative impact about your brand.

Check out the blog and learn how to audit internal links – https://www.searchenginejournal.com/audit-internal-links/304303/

Site Speed

Do you know that about 40% of consumers do not wait more than three seconds for a page to load (source: Hoboweb)! This speaks volume of the importance of optimizing page speed to enhance user experience and increase retention rate. You may check the site’s speed using Google’s PageSpeed Insights tool.

Code optimization is a popular strategy to speed up the loading time. You should remove any line breaks, unnecessary spaces, and indent the code. It’s also a decent practice to put JavaScript files in the footer section of the web page so that they load in the background without delaying the appearance of the content on the web page.

Mobile Responsiveness

With mobile devices generating about 51.51% of the global traffic (source: Statista), it has become crucial for the business owners to develop mobile-friendly sites.

It’s critical to choose proper website design, theme, and content layout that’s easily readable and navigable on the mobile devices. Also, if you’re not sure about the mobile responsiveness of your site, use Google’s Mobile Friendly Test tool.

3. HTML Elements

HTML elements indicate the elements in the source code of a web page. (Quick tip: To check the source code, right click on the page > view page source)

Title Tag

The title tag or the page title is a short description of any web page that appears at the top of the browser window. The title is the first cue for the search engine and the visitors what they can find on the respective page. Here are a few best practices to optimize the title tag:

-Keep it under 70 characters. Longer title can be cut off in the search results.

-It’s better not to stuff the title with keywords as it delivers a spammy and tacky reading experience.

-Make sure that the title is relevant to the page.

-Do not use all caps while writing the title as it affects readability.

Meta Descriptions

Meta description is a short and compact page description that comes below the title in the search results. It can influence the Click-Through Rate (CTR) in that a catchy and relevant meta description has a better chance to drive traffic than a random and haphazard one. Therefore, it’s important to optimize the metadata.

Here’s how you can make a proper meta description:

-Write a compact description revealing the USP of your products or services.

-Make sure to keep the meta description within 160 characters.

-Avoid using characters like “-“, “+”, or “&”.

-Include the entire keyword or keyword phrase.

Image Alt-text

Image Alt-text is SEO for the images. This will help Google to accurately index the image content. Even if the image isn’t loading during some technical glitch, Google can still read the alternative text and help in ranking the page.

Bear the following points in mind while adding image-Alt text:

-Make it specific and descriptive.

-Ensure that it is relevant to the context of the image.

-Keep it below 125 characters.

-Use keywords sparingly and do not stuff them. If these do not naturally fit in, try to use semantic keywords or the most important terms in a long-tail keyword.

We understand that a lot of tasks need to be accomplished when it comes to optimizing your site. And this is why we recommend you to outsource SEO services from any reputed SEO agency.

Conclusion

After finalizing your SEO plans, implement these strategies on your website. Remember that SEO is not a do-it-and-forget-it deal. Therefore, you need to constantly track and modify the existing SEO strategies so as to keep your page relevant all the time.

Hope freelance seo consultant Sydney guide has helped you to understand how to achieve a competitive edge with advanced SEO tactics. Still, if you have any query, feel free to reach us.

Article Source: http://EzineArticles.com/10234910

Earn Envy With Carolina Boots

At the very beginning of this piece, it should be clarified that these boots are strictly for men and there are no women version of these gorgeous boots. So, women who want to gift good boots to their partners or brothers of male friends should pursue the reading of this article. And men, you are here in your mettle and you can try any of the pairs you want. Do not let the name of Carolina Boots misguide you and end up buying something that is not up to the mark get here to buy online ugg boots. Wearing these boots will protect your feet and make you look smarter. Here to buy online ugg boots for authentic one just avoid buying somewhere else because there are a lots of fake UGG boots.

If your work makes you spend most of your time outdoors, then you should wear shoes which will both protect you against the cold and the bitter weather and other small problems like bumping and hurting. So, Carolina Boots can be a very nice option for you. These boots will make sure that your feet are protected and along with that, they will provide you the comfort you need. As there are a lot of variations, you are free to choose according to your taste, comfort and affordability. All these points will help you to choose better.

In order to do the shopping, you have to go to the website and search for the Carolina Boots. If you know which one you want to buy, then you can put in the details and get the boots quite easily. If on the other hand, you do not have the details, then it is better to take a tour of the website and choose the one you like. There will be a lot of such options in the site and you are free to choose, so it will be wise to go for the tour. Otherwise, you may end up buying one and then regretting why didn’t you buy the other one? In this case I will give you tips which one to buy.

In order to get the boot, you have to purchase it form the site and pay the amount of money needed for the boot. After that the pair of Carolina Boots you have chosen will reach you at the address you have given. These boots are normally available in various shades of brown and they are of various heights. So, you can have the one you feel most comfortable. Apart from your own comfort, you can buy one that your partner or spouse will like the best.

Relationships And Handling Their Problems

The two things in life that come free, love and relationships are beautiful, innocent and worthwhile. However in life all good things came with their disadvantages. All of us must have been in and out of a relationship otherwise we won’t be reading this article. The first few moments of being in a relationship are warm and cheerful. As the relationship go on things started changing once couples find out their true inner selves. There is no shortcut if you getting married in nsw, just follow the requirements and everything will go smoothly.

This is rare in love affairs between young men and women who enjoy each other’s relationship to the fullest. But when that young men and women turns into couples that is when things start messing up pretty badly. Of course lot of people may not agree with this but I cabin bet that those are people in their mid 20s or very few couples who manage to make their marriage work.

No doubt almost 60 % or more of marriage ended up as divorce in America. In India we could say almost half of our marriage are arranged and though divorces are few, let’s admit it relationships crashed after a number of years into marriage life. This could be due to minor misunderstandings between couples. No wonder inter-racial or inter-caste marriage is few here in our country. Let’s focus on some of the issues that we are facing in relationships.

1. Communication gap will always be an issue. We must know that no one, not even your spouse, can read your mind. You should be able to share your feelings, say your dislikes and likes and be able to confront your spouse when necessary if you feel they make a mistake.

2. Arguments should also be avoided as far as possible. It is important for one to shut up when the other is angry. Ego and prides are the obstacles in settling a dispute.

3. You can forgive yourselves when making mistakes and learn to admit your mistakes.

4. Trust is the most important factor in a relationship. Once you are trusted doubts will not come.

5. The other party must also learn listen by showing respect. Listening while you are doing something is disrespectful. Try to really listen with attention and this shows that you care for this person.

6. Before any decision is made by a person the spouse should always be involved in the discussion so that both can agree on it.

7. Learn to enjoy what you did when you first went out. Relive those moments by going out for coffee, movies or dancing etc. This will teach you how valuable a relationship is.

8. Interact with other people. Have friends outside who are also couples like you. That way you can realize how being together instead of being single is good.

9. Give each other time out. If the men has a manly thing to do like watching a sports event with friends allow them to do so. Even for women a girls’ night out helps them in sharing their stories, gossips etc , so you can learn to give each other space.

10. Money is always an issue in a couple’s life. Whenever you planned on buying anything do feel free to discuss them.

Those are the small problems that we usually come across in relationships. Mistakes will be made because no lessons or degree are taught for being in a relationship. So when those mistakes and hard times come by and you want to give up, you need to work on it. Fight and work hard to keep your relationship alive. That would be the only solution from solving the problems and living a healthy relationship. Simpleceremonies.com.au handles complicated relationship of a couple.