What to Look For in an SEO Consultant

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Since webmasters or business owners often don’t have enough time on their hands to devise fruitful SEO strategies and keep a close eye on how they are working, changing and fine tuning them from time to time, they tend to hire someone competent to do the job. If you are looking for an SEO consultants Brisbane, you should know certain things to make the right choice:

SEO Planning & Analysis
Your chosen SEO consultant should offer:

Analysis of your Website: There may be many reasons as to why your web pages are not indexed by the search engines. So, your SEO consultant should do a website analysis of the content and structure of your website to ensure that nothing is wrong in these aspects that might have kept the search engines away.

Statistical Tracking: Google Analytics or some other popular form of visitor analytics should be incorporated into your site. This will help you gauge your ROI, referring hits, direct hits, keywords used, and much more.

Ethical Methodology: Be sure your SEO consultant is not using any unethical or Black Hat SEO Methods. Visits and links to your site are best built organically.

Keyword Research: Your SEO consultant should help you to choose keywords and phrases that a customer is likely to use as a search string to find the goods or services that you offer. The selection of keywords should also take into consideration those words or search phrases that have a high probability of giving you a sale or ‘conversion’.

Plans for Inbound Links: Getting good quality inbound links from reputed neighborhoods will not only bring credibility to your site but also help you with link juice and an increase in the search engine rankings. So, your SEO professional should help you with plans to get such links that are relevant and will help your long term goals.

Competition Analysis: It’s not enough to focus on your plans and strategies alone. You should also have an insight into what your competitor is doing so as to beat the competition. That’s why analyzing your competitor’s website should also be a part of the package that your SEO consultant brings to the table.

SEO Consultation and Marketing Strategy: Using various avenues of internet marketing, leveraging the social media platforms, manual submission of your site URLs and Sitemap to various search engines, setting up Google webmaster tools to track the effectiveness of your SEO strategies, evaluation and revision of your Meta Tags – all these should be offered by your SEO consultant.

Ongoing Effort: Since the search engines are constantly changing or refining their algorithms to determine rankings, your SEO consultant should be willing to put a continuous effort. Remember – reaping the benefits of SEO strategies is not a one time or short-term process. Rather, it’s an ongoing process where you should be alert to make the changes as and when necessary.

Regular Updates: Unless you get an update every week or at specified intervals, you will not be able to see how well your SEO plans are working or if they are working at all. Since it’s your hard earned money at stake, you should make sure that your chosen SEO consultant is forthright with the submission of such reports to give you an overview of how the things are proceeding.

Though there are many other intricate details that you have to look out for, you can safely begin the hiring process of your SEO consultant by keeping the pointers discussed above in mind. There is always a cheap SEO packages Sydney for those small medium businesses.

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Posted in: General

The Accepted Definitions For Art and Its Classification

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Art is an area of study that is very broad. Generally, art is defined as a means of self-expression. There is not just one definition widely accepted for Art. Art lends itself to several definitions. Some of these definitions are:

• It is a means of expressing one’s ideas through painting, drawing, sculpting etc.
• It is any activity in which a person gives order and form to organized ideas to bring out a new creation.
• It is a way of life and forms an integral part of life.
• It is the production of items with visual tools such as lines, colour, textures, etc. guided by design principles to satisfy both the aesthetic and functional needs of the individual and the society.
• It refers to the products of human creativity.
•It is a means of self-expression.

Art is broadly divided into two. These are I) Liberal Arts and ii) Creative Arts

i) Liberal Arts refer to the studies intended to provide general knowledge and intellectual skills such as law, literature, government, etc. It is usually referred to as humanities since it is a humanistic discipline that addresses concerns of social living.

ii) Creative Arts refer to the arts that employ creative abilities in the production of artefacts that are useful in carrying out our day to day activities. Unlike the liberal arts, creative arts offer self-occupational or practical skills which are manual in nature to its learners. It is the focus as far as the study of Visual art is concerned.

It should be noted that when the term ‘art’ is mentioned in the realms of visual art education, we are in effect talking about the creative arts. It is divided into two main branches namely a) Visual arts and b) Performing Arts.

Visual Arts

This refers to all creative or artistic products that are perceived with the sense of sight (optical sense-eye), sense of touch (skin) and can arouse emotions. Therefore, any creative product you can see, touch and can arouse in you an emotional feeling can be said to be a visual art form. Let’s take a drawing done on a sheet of paper as an example. Since one can see the drawing with the eye and can touch it while this same drawing also arouses an emotional feeling in the person seeing it, we can say with conviction that drawing is a visual art form. Whereas concept boards are different form of arts and mostly use in creating films.

Visual arts is sometimes referred to as Plastic or solid arts because of their tangible nature. It is divided into two groups. These are Fine arts and Industrial arts.

• Fine Arts are produced to serve as a form of decoration in the interiors and exteriors of homes, offices etc. They are purposely produced to satisfy the aesthetic drive of the viewer. Owing to this, the aesthetic qualities of the works in this area is stressed or given much emphasis in their creation. Though these arts may play other roles, it should be noted that their main function is for decoration. Examples include Painting, Graphic design, Picture making and Sculpture.

• Industrial arts also known as applied arts are those that focus more on the functions or uses of the artistic product, not its aesthetic value. They are created to satisfy the utilitarian needs of the individual while carrying out duties in our everyday life. They are purely usable art forms. Examples include Textiles, Leatherwork, Ceramics, Pottery, and Jewellery.

Performing Arts

These are perceived by the sense of sight and sense of movement (kinesthetic sense). They are performed or played. They are seen in a stream of time. Examples include music, dance and drama. An aspect of performing arts is Verbal arts which are performances communicated with words and body gestures. They include poetry, incantations, recitations etc.

There are unique characteristics that differentiate visual arts from performing arts. First, let us discuss that of visual arts.

1. These are art that appeals to our sense of sight and can also be felt by our sense of touch.

2. Visual art is made.

3. Examples are painting, sculpture, textiles etc.

4. It can be seen and felt thus making it tangible.

5. It is not limited by time.

On the other hand, these are the distinct features of performing arts.

1. These are art forms perceived by our kinesthetic sense and sense of touch.

2. Performing art is performed /played.

3. Examples are music, dance, drama, poetry etc.

4. It cannot be touched, thus making it intangible.

5. It can be seen in streams of time.

Learn how to identify the different forms of arts for your career.

Posted in: Auction Information

Are you ready to throw out your trash?

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An economist would say that if you’re not ready to throw out your trash, then you’re wasting a perfectly good resource. Skip bins Christie’s Beach perfectly fix the clutter problems in our house after we cleaned up everything from the outside.

In the developed world, we use a lot of resources that aren’t needed for any real human purpose. One example is advertising: it makes us buy stuff we don’t need and want. Another example is packaging: it makes us buy stuff in more wasteful quantities. And another example is the new television set someone gave you even though your old one still worked fine.

It is possible to list the scarce resources in the world and then add up how much time, effort, and money we spend on things that use up these resources but don’t add anything — like when we cut down forests for useless junk like paper plates and plastic forks. It’s not even clear that they make us happy in the short term: lots of these products are so rarely used that they just sit there in closets or garages or landfills unused.

One interpretation is that we are crazy and stupid and lazy and wasteful. But another interpretation is that we feel pressured by all these ads and packaging and gifts to do things that aren’t really in our interests. We throw out our trash because we’ve been manipulated into doing so, not because we want to.

My wife and I recently moved. As we were cleaning out the old house, we were struck by how much stuff we’d accumulated. It was so much stuff that it surprised us. Where had it all come from?
We are not pack rats. We throw away a lot of stuff even when we aren’t moving. If anything, our problem is that when we get rid of something, we feel guilty for having thrown it away in the first place. So in an attempt to justify our wasteful ways, we have bought replacements for things that were perfectly good to begin with.

But that’s an entirely different problem, which I’m not addressing here. This essay is about how to throw out your trash when you are moving!

If you’re like most people, then most of your time is spent doing things that don’t matter. If you’re a typical American, you spend two hours a day watching television. If you’re a typical Internet user, you spend five hours a day on the Internet – and that’s without counting phone apps or video games.
You spend so much time on these things not because they’re so important but because other people are spending time on them. We all know how hard it is to resist the opinion of the majority.

But now I have a proposal for you: from now on, whenever someone gives you a piece of information, ask yourself, “Is this true?” Then ask whether it’s interesting and whether it’s relevant to your life and whether it’s worth thinking about and remembering. If it isn’t, throw it away. Pay attention to the people who make you think and the things they tell you; ignore the rest.

If we all did this – if we all threw out our trash – then we could create more for ourselves and each other. Find out the interesting way to easily get rid of your clutters.

Posted in: General